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With the development of mobile Internet and the concept of Telematics, the screen of car car console started to be targeted by various Internet giants, including Apple's Carplay, Google's Android Auto and Baidu's Carlife.

The car console itself is an excellent entrance to Internet O2O and a software platform for Telematics, and its role is undeniable. It is also true that most of the cars are still in the "feature phone" stage and have a lot of room for progress. But this market is not as easy to enter as imagined, and the competition is quite fierce. So, what is the essence of car phone and car networking? Let's take a look.

The Evolution of Car Machine

The car computer is not something that has been there since the beginning. The car originally did not carry entertainment functions, then the rise of wireless radio, people added a radio in the car, the radio evolved into cassette, cassette, CD, MP3 with multimedia functions, MP4, GPS, and now added 360-degree image, thermal imaging and other functions.

The functions of the car can actually be divided into two categories, one is related to the car itself, such as the car's camera, sensors, air conditioning and so on. This type of function is difficult for third parties to do, need manufacturers to pre-installed, debugging good.

There is another category of functions are additional functions, such as radio, music playback, TV playback, map navigation, and now the Internet manufacturers like O2O, these functions are strictly speaking, not put into the car, with a cell phone tablet tied to the car also works. This is what third parties can do, and the current Internet manufacturers eyeing the car are also doing this piece.

If you use the PC analogy, the car is the PC hardware, and what each manufacturer's Carplay, Android Auto is the PC operating system. And these hardware, software connected is the car network.

What Is the Essence of Telematics?

The concept of Telematics comes from the Internet.

Internet is an international computer network consisting of WAN, MAN, LAN and standalone computers according to certain communication protocols. Internet is a network that connects two computers or more computer terminals, clients and servers with each other by means of computer information technology.

Mobile Internet, change the node from PC to smart phone, change Ethernet to mobile communication network.

For Telematics, the node is replaced by a car, and Telematics also needs to pass through mobile communication network.

In a broad sense, Telematics is part of the mobile Internet, and the mobile Internet is part of the Internet.

The significance of Telematics to consumers and managers is to collect data, process data, and deliver data through the car machine and through the mobile communication network to meet the needs of users and managers, improve efficiency, reduce cost, and realize value.

Before the Internet era, we pass a document by personnel and vehicles, after the Internet era, an email can solve the problem, which drastically reduces the cost and improves the efficiency.

Car networking should play a similar role, such as the user vehicle hidden problems, car networking era before to drive to the 4S store, connected to the computer test to know, and so found that often the problem has been not small, to make a big deal. And after the era of car networking, through information collection and transmission, in just when the problem, the manufacturer has been detected through car networking, and prompted the owner to the nearest 4S store to deal with, and even notify the 4S store in advance to prepare spare parts, which significantly reduces the cost of repair, improve the safety of driving.

Therefore, the essence of Telematics is to use electronic technology and network technology to create value for users, replacing the existing business model and bringing a new business model. And the new business model can bring higher revenue and lower cost.

The Importance of Standards

The node of Internet is PC, processor is X86 processor, OS is Windows, Linux, MAC OS, the node of mobile Internet is smartphone, processor is mainly ARM processor, OS is IOS, Android, WP. each node can be interconnected with each other.

The network of Telematics is the same as the mobile Internet, but the nodes work separately. Each manufacturer's own car machine is different, and even different car machines of different models are different, so it is difficult to interoperate without standards. This requires a company to establish its own standard, who has mastered the standard, all the car networking related O2O applications should take who as reference, who has the initiative, so Apple push Carplay, Google push Android Auto, Baidu push Carlife are actually trying to establish their own standards, and compete for this very important screen of the car.

To put it simply, whoever occupies this screen will master the future of car machine and car networking.

To sum up

This is a brief introduction to the carplay. For more information, please visit our website afterwards.

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