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Unlike BAT and other domestic Internet companies' multi-dimensional development of Telematics strategy, Apple's Telematics pace has been relatively firm and steady, it only experienced confusion in the initial stage, and with the birth of Apple CarPlay in 2014, Apple has firmly established its Telematics strategy - to connect cars through iPhone to connect to the car.

The evolving nature of Apple CarPlay

Apple CarPlay was born in iOS 7.1 and is now in its seventh year. In those seven years, Apple's in-car product team has continued to polish the product and optimize its strategy. In the beginning, Apple CarPlay was only working with some big manufacturers, such as GM, Audi and Volkswagen, in order to make a benchmark, and then Apple began to gradually promote its products to various car manufacturers and gradually seize the market.

In the first few years of product launch, Apple CarPlay only supported a limited number of Apple's applications, such as Apple Maps, Siri, Phone, Messages, Apple Music, etc. Obviously a single product could not keep users satisfied. Later, Apple began to pay attention to the construction of the ecology, and since 2016, Apple came to China every year to make a presentation, on the one hand, to introduce the Apple CarPlay access process and maintain relationships with car manufacturers and Tier 1, and on the other hand, to liaise with application developers with a view to introducing more APPs.

The ongoing transformation of Apple CarPlay access App

At first, Apple targeted only media-based APPs, so in 2017 it accessed online music products such as QQ Music, NetEase Cloud Music and Shrimp Music. But such a promotion is incomplete. In the travel scenario, navigation has a higher status than audio, and there are constant calls in the market for Apple to support mainstream navigation APPs such as Gaode Map.

Apple naturally can know this demand, but for it, the map is the core service, mastering the map is mastering the entrance of users, so until 2018, Apple finally made a concession, on iOS 12, Apple finally began to support the mainstream third-party applications such as Gaode Map and Baidu Map, even including Google Maps.

What are the features of Apple's CarPlay app access?

Apple's app access has another feature: strict interface design requirements. If you look at the current Apple CarPlay-supported apps, you will find that the interface design of media apps is basically the same as Apple Music, maintaining the same interaction and interface framework, while the presentation of Gaode and Baidu Maps in CarPlay is also extremely similar to Apple Maps.

All these are because of Apple's mandatory requirement for design style, and it wants Apple CarPlay users to get a consistent experience in all APPs. Again this is the reason for the late access to many apps, such an approach takes longer for the transformation work of the app itself and is not necessarily cost effective (many features of the app are removed due to the minimalist design required by Apple).

The continuous improvement of Apple CarPlay

If the previous changes were mainly at the app level of expansion, by iOS 13 in 2019, Apple CarPlay's changes took a bigger step - revamping its own main page.

In the older generation of Apple CarPlay interface, the experience of each application was separate, and users needed to enter a specific app in order to use the service. such an operation process was consistent with the phone, increasing the user's operational burden and not in line with the latest direction of in-car interaction.

In iOS 13, all of this has changed, as Apple has added a main page where users can not only see the navigation information, but also intuitively see their own schedule and the currently playing media, which can be operated very conveniently. One interface can meet most of the user's needs in the car, which is also the mainstream card design style, Apple has made a new design in line with the times, I believe it is also the result of communication with many car manufacturers and market research.

In conclusion

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